Snaedis Snorradottir is a graduate from Creative Technology at The Film School and it is safe to say that she has been on full force since she graduated. Of late she has been getting attention for her show “Magasin” on the television station Hringbraut.
Snaedis first introduction to films was traumatic
I will simply never forget when grandma invited me to go to the premiere of “Benjamin Dufa” (Benjamin Dove). I was 8 years old and grandma and me got dressed up and went to Stjornubio on Laugavegur. They had put out the red carpet and there was popcorn and orange soda available, I thought I was quite the big deal. The film was getting closer to the end and as most will know, it is quite sad…. I thought it was much more than just sad. I cried with such vigor that grandma had to remove me from the theater. She snuck embarrassingly crying my eyes out through the door and straight into the crowd of lead actors that waited to shake hands with the people coming from the auditorium. They probably did not expect that the first guest would be this small exploded tomato, swollen and covered in snot, with unstoppable sniffles. The poor boy hugged me and said “See, I am not dead”.
It is safe to say that I have always experienced films on an emotional level.
Strange circumstances made Snaedis a student at The Film School
In 2010 I was a 22 year old home maker. I had worked a few years in road signs and as much as I desired to get involved in a business that satisfied this creative urge that undoubtedly many students of IFS recognize, I had no idea in which direction I should go and film making was something I had never thought about. One evening in May I was at a bar with my girlfriends when a young woman approached me out of the blue and told me I absolutely should apply to The Icelandic Film School, that I would do amazing things there. – I admitted to her that I did not even know that there was a film school in Iceland and that I knew nothing about film making. Then she comes back with that I would learn film making in the school because I was really the “type” for the school.
I still do not know who that woman was but I entered the school that fall and I had completely found myself. I did Creative Technology because I had a base in similar programs and I thought it was a safe bet. We were 2 girls and 8 boys in class and as incredibly different as we were, we connected wonderfully and there was a friendship forged that I will have for the rest of my life. To go into creative studies is a very maturing process and I think we all left the school as stronger, more secure and bigger individuals.
I have innumerable memories, because through the school I met my best friends and of course my husband.
The Film School taught me beyond everything else to be unstoppable. Nothing is really impossible because you can always simplify or evolve depending on the situation and with a dash of driving force and a smidgen of daring, no mountains are too tall.
It is safe to say that diversity was the key word after graduation
Right out of school I had a bit of a free fall. It can be difficult to take the first steps, but from the good network I formed at school I got a phone call that lead me to the direction I am still following today, 6 years later. “Can you be an assistant director for a shoot for one episode, it is just by Hella and yes, it is tomorrow morning”. Sometimes you just have to say yes to strange things. Following my debut as assistant director I was asked to take over producing the show “Oupplyst” (Unsolved), that were shown on SkjarEinn. Following my debut as producer I was asked to produce Aramotaskaupid (Icelandic New Years comedy show)! 6 months after I graduate from Creative Technology I was producing Aramotaskaupid, how did this happen?! It was an amazing adventure. After that I took a turn into set design and Ari Birgir (then recently graduated from Acting at The Film School) and I designed the film “Grafir og Bein” (Graves and Bones). I then went back to producing and assistant directing because after the film began one of the most endearing times of my life. To produce the show “Malid” (The Case) wit Daniel Bjarnason and Solvi Tryggva. There we hopped in any role and did not let anything stop us,
Since I graduated I have mainly worked as a producer. I have also worked as an event planner, director, idea creator, designer, set designer, editor and even done some catering.
I have had the idea to quit this hustle more than once, but I think most people in this business have tried that…. But it is just so much fun.
Snaedis got a touch of Eurovision through a music video she made
I had so much fun on this project because it reminded me so much of film school projects. Eurovision competitors contacted me with no idea and no funding, but armed with great ambition and a lovely ballad they got me to write, direct and produce this sweet video. I of course used my network and contacted Dagur De’Medici Olafsson that shot the video, Saga Guðjons actress and co student from the school, my husband Arne, a former acting teacher and student from the school, my daughter Orka that took on quite a few acting roles in school projects, my best friends son Baltasar that I met at school, my grandmother that took me to see “Benjamin Dufa” 20 years ago and my grandfather… who is just a complete genius.
And the future?
Recently I took another U-turn as before, by surprise. I was offered a producing job at the television station Hringbraut. The producing quickly snowballed and for the first time I, the former tech nerd with the pink hair and covered in tattoos, stood in front of the camera.
Yes, it is a treat to have a lifestyle- and talk show and chat with all the people that get my attention and admiration. What a privilege .
I have The Film school so much to thank. I think that now as I look back, even though the school moved four times during my studies, that it was where I placed my roots.